A collaborating firm of Andersen Consulting
Get in touch with us at contact@stratenceweb.com
AI-Powered Commercial Transformation
We unify strategy optimization, pricing excellence, commercial effectiveness and pragmatic Applied AI solutions.


Commercial Transformation
AI Powered
We partner with leading organizations to build faster, smarter, more efficient and profitable commercial organizations.
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Unifying strategy optimization, pricing excellence, commercial effectiveness, and pragmatic Applied AI solutions.
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Implementing best practices capabilities for competitive edge, delivering measurable growth in market share and margin.
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Securing success and future autonomy with proprietary methodologies for change management and capability building.
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Accelerating and improving impact for our clients leveraging Andersen global outreach and world-class competences.
Expertise
Growth &
Strategy Optimization
Strategic decisions, leveraging go-to-markets and dynamic segmentation, sharpened value propositions and innovation, supported by SPIE+AI™ profit–market share insightful simulations.
Pricing & Contracting Excellence
Implement gross-to-net transparency, strengthen value-based pricing, boost market share and increase margin using predictive and dynamic SPIE+AI™ best practice pricing analytics.
Sales &
Commercial Effectiveness
Redesign policies, roles, incentives and playbooks, while deploying SPIE+AI™ that automate and streamline processes, deploying training-coaching programs for aligning strategy with execution.
Pragmatic AI Digital
Enablement
Leverage SPIE+AI™ solutions for data integration and management, embedding systems (OTC, CRM, CPQ, BI) for faster, more precise decision making, and automating digital processes.
Capability Building & Change
Management
Combine SPIE+AI™ acceleration, new best practices capabilities, and proven methodologies for cross-functional engagement and change management, securing successful transformation.
Growth Model
Customers &
Demand
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Market Penetration Acceleration
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High-Quality Customer Acquisition
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Retention & Loyalty
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Value Uplift
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New Customer Segments & Demand Innovation
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Lifetime Value
Maximization
Geographies &
GTM
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Cross-Geography Expansion & GTM Synergies
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GTM Model Productivity & Channel Excellence
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New Markets Entry & Commercial Innovation
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Sales Enablement & Performance Acceleration
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Partner Ecosystems & Indirect Channel Innovation
Products, Services & Solutions
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Value Proposition & Pricing Architecture Optimization
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End-to-End Revenue Waterfall & Leakage Elimination
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Portfolio Profitability & Mix Enhancement
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New Products, Services & Solutions Innovation
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Monetization Models Innovation
Capabilities &
Enablers
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Pricing & Margin Strategy
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Digital Commercial
Excellence -
Data, Insights & Predictive Analytics
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Talent, Capabilities & Organization
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Governance, Operating
Model & Execution
Discipline
From Challenges to Deliverables
Strategy & Growth
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Fragmented go-to-market strategy and inconsistent segmentation.
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Limited visibility on profit drivers and future scenario simulation.
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Slow decision-making due to poor data & AI integration.
Pricing & Contracting
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Lack of gross-to-net transparency.
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Ineffective value-based pricing and margin leakage across the waterfall.
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Complex, manual tendering and discounting processes.
Sales & Commercial Effectiveness
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Misaligned roles, incentives and governance.
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Low sales productivity and inconsistent negotiation practices.
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Manual, non-standardized execution across markets.
Digital & AI
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Data silos and insufficient analytics maturity.
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Inability to operationalize AI in commercial decisions.
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Systems (CRM, CPQ, BI) not integrated or underutilized.
Change Management
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Resistance to new ways of working.
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Lack of capabilities to sustain transformation.
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No unified cross-functional operating model.
Value Proposition

Committed Impact
Top and bottom-line uplift with +3–7% EBIT in year one.
Unified Transformation
Strategy, pricing, commercial, systems, and SPIE+AI™ working as one.
Tailored Solutions
Proven methods and ready-to-use tools that accelerate results.
Senior Expertise
A team of 43 experts with 25+ years of hands-on experience.
Track Record
35+ countries, 400+ successful projects, measurable ROI.
End-to-End Partnership
Diagnostic to capability building and implementation at scale.
Partners – Customers
Industry Leaders
In Pharma, MedTech, Oil & Gas, Chemicals, Manufacturing, Telco, Utilities, Logistics, Financial Services, Insurances and other sectors.
Decision Makers
Driving EBIT improvement, GTM and product-portfolio performance, new launches integration, innovation, sales effectiveness and impact.
Scoping Profiles
Commercial transformation, reorganization, AI integration, strategy optimization, pricing excellence, sales effectiveness, pre and post M&A.

Andersen & Stratence Partners Synergies
Andersen
(End-To-End Business
Partner)
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Strategy & Transformation
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AI, Data & Technology
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Tax, Legal, Mobility, Valuation, Deals, M&A
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ESG & Sustainability
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Risk, Compliance & Cybersecurity
Customers Value
Speed, Certainty
& ROI
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Faster strategy-to-implementation
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Unified governance & aligned execution
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Integrated cross-functional compliance
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Lower risk
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Higher ROI
Stratence Partners
(Commercial Transformation, AI Powered)
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Growth & Strategy Optimization
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Pricing & Contracting Excellence
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Sales & Commercial Effectiveness
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Pragmatic AI Digital Enablement
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Capability Building & Change Management
Industries Specific
Expertise & SPIE+AI™ Vertical Solutions
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Healthcare, Pharma
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MedTech, Animal Health
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Oil & Gas, Chemicals
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Manufacturing
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Logistics
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Telco, Utilities, Retail
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Insurances
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Financial Services
Stratence Partners Integrated Ecosystem, AI Powered
SPIE+AI™
Data Management
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Automated AI integration of internal and external market-competitive data, unleashing strategic and pricing intelligence.
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Leveraging Stratence Partners best practice commercial data model (SPOT) for short to long-term plan on data maturity.
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As the foundation for Commercial Transformation, enabling insight-driven decisions and measurable share-profit impact.

SPIE+AI™
Data Science
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Automated AI predictive analytics to optimize strategy, implement pricing excellence and support sales effectiveness.
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Off-the-shelf AI analytical capabilities covering smart cost+, competitive and value-based maturity levels.
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Across the end-to-end gross-to-net waterfall, from list price, discounts, rebates, cost to sell & serve, down to net-net profit.

SPIE+AI™
Commercial Execution
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AI‑enabled tools that streamline ways of working, enhance governance, empower delegation of authority and incentives.
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Implementing best practices for sales, key account management, negotiation, and proposal generation.
Upskilling with CRM-CPQ integrated tools, AI Powered data intelligence and training-coaching programs.

Seamless Partnering Journey
Intro
Workshop
Objectives:
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Align on current status
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Define future expectations
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Introduce AI opportunities
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Detail next steps
Participants:
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Decisions makers
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Key stakeholders
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Future project
leader
Scope:
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HQ
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Optional BU’s/Countries
Timing:
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1,5 hour
Pre Assessment
Objectives:
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Engage with stakeholders
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Propose preliminary ROI
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Assess AI readiness
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Assess priorities
Participants:
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HQ stakeholders
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Bu’s, countries leaders
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Future project
leader
Scope:
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HQ
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Sample BU’s/Countries
Timing:
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2 to 4 weeks
Deep Dive Diagnostic
Objectives:
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Design capabilities roadmap
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Detail 1-3 AI use-cases
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Measure detailed ROI
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Align cross-functionally
Participants:
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HQ stakeholders
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Bu’s, countries stakeholders
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Project leader &
teams
Scope:
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HQ
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Selected BU’s/Countries
Timing:
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4 to 6 months
Blueprint & POC
Objectives:
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Implement capabilities
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Embed Applied AI
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Apply business cases
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Measure and fine-tune
Participants:
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HQ stakeholders
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BU’s, countries stakeholders
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Project leader and teams
Scope:
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HQ
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Selected BU’s/Countries
Timing:
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6 to 9 months
Scalable Roadmap
Objectives:
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Empower autonomy
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Packaging AI solutions
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Build training program
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Develop DIY methodology
Participants:
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HQ stakeholders
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BU’s, countries stakeholders
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Project leader and teams
Scope:
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HQ
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All BU’s/
Countries
Timing:
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6 to 12 months
Pragmatic, phased approach for a successful and profitable commercial transformation journey

Start Your Commercial Transformation Journey
If you want to accelerate profit, market share and Commercial Transformation with the support of a senior international team, we will be pleased to discuss your priorities and explore the best approach for your organization.


