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A global team of seasoned experts dedicated to creating measurable impact.

Meet The Team

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Founder & CEO.

Board President

Fernando Ventureira

  • 35+ years of experience​ 
     

  • Partner Pricing Solutions, Manager PWC, McKinsey, IIC, Booz Allen, Sales & Marketing Manager Alcatel Group​
     

  • PhD, MBA, MSc, an DipHe, Executive Certifications in Strategy, Innovation, AI, Digital Transformation and Communication 

  • LinkedIn
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Senior Vice President North America

Advisory Board Member

Greg Varner

  • 25+ years of Experience
     

  • Commercial transformation, pricing strategy, GTM optimization, EBITDA growth, operational excellence
     

  • MBA – London Business School
    BS – Actuarial Science, University of Michigan

     

  • LinkedIn
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Senior Vice President APAC

Advisory Board Member

Javier Palazuelos

  • 25+ years of experience

  • Expert in Pricing & Revenue Management, Commercial Enablement, with global experience across Transportation, Logistics, Manufacturing, and Industrial sectors
     

  • MBA in Marketing & International Business; MA in Economics & Politics; BA in Economics

  • LinkedIn
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Senior Vice President Iberia & Latam

Advisory Board Member

David D. Diaz

  • 35+ years of experience

  • CEO & Founder DZero Solutions, Co-Founder ProBusiness Place, Managing Director Europe & Senior Practice Leader Pricing Solutions EU, Founder Pricing Forum Spain.
     

  • Master in Digital Marketing
     

  • LinkedIn
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Senior Vice President | Head of Alliances and Ecosystem | Advisory Board Member

Eduardo Kuehnel

  • 25+ years of experience
     

  • As a recognised Pricing expert, he delivers profitable growth Pricing and comercial excellence transformation projects and initiatives to medium to large well known multinationals across the world
     

  • Marketing Master Degree, University of Cambridge, Bachelor BA, Commercial Engineering 

  • LinkedIn
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Senior Vice President DASCH
Advisory Board Member

Christian Petross

  • 33+ years of experience
     

  • Sales effectiveness, CRM, CPQ, ERP,  innovation of process and IT architectures, automation and AI, human transformation, program management in high-tech and manufacturing industries
     

  • M.Sc. in Psychology and Cognitive Sciences
     

  • LinkedIn
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Senior Vice President
Advisory Board Member

Alberto Ortiz

  • 33 years of Experience
     

  • Top Strategic Sales -Business Development-Strategic Direction-Strategic Negotiations-High Speed Learning & Communication
     

  • MBA, PhD in Education, PhD Candidate in Top Management and Business Administration, and Bachelor’s degree in Veterinary Medicine

  • LinkedIn
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Senior Vice President
Advisory Board Member

Giovanna Questioni

  • 20+ years of experience
     

  • Leading Commercial & Digital Transformation | M&A integration | Luxury, Retail & FMCG, Tech - AI, IoT, SaaS | EMEA, USA, Asia
     

  • Master in Political Science and Government (Padua, Venice area, ITALY)
     

  • LinkedIn
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Senior Vice President
Advisory Board Member

Tim Tsarfati

  • 20+ years of experience
     

  • Technology transfer & monetization, Strategic marketing, Semiconductor industry, Material science, Renewables, AI, Automation
     

  • PhD, MBA, 2x M.Sc. (Physics & Chemistry), IPMA & IMD degrees (Value Pricing)
     

  • LinkedIn
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Senior Vice President - New York hub

Advisory Board Member

Meir Spiegel

  • 18+ years of experience
     

  • Strategic advisor specializing in financial infrastructure, cash flow optimization, M&A, and technology-driven decision systems
     

  • BS in Business; CPA licensed

  • LinkedIn
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Senior Vice President
Advisory Expert Member

Wael Kadouh

  • 14+ years of experience
     

  • Global B2B sales and consultancy in telecom, SaaS, AI, IoT, digital transformation, enterprise clients, governments, banking, and mobile operators
     

  • BSc Computer Science, University of Atlanta
     

  • LinkedIn
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Senior Vice President

Advisory Expert Member

Aleksandar Ruzicic

  • 30+ years of experience
     

  • Senior Consulting Executive with expertise in Business Strategy, Commercial Transformation, and Performance Management
     

  • MBA and Master of Science in Chemistry (with a Minor in Computer Science)

  • LinkedIn
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Senior Vice President
Advisory Expert Member

David Whitaker

  • 40+ years of Experience
     

  • Global B2B sales & marketing driving strategic, profitable growth through pricing & channel strategies. Long-standing experience in chemical industry expertise in fragrance ingredients
     

  • BSc (Hons) Chemistry & Management. Diploma in Company Direction, Institute of Directors (IOD)

  • LinkedIn
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Senior Vice President.
Board Member

Niels Skov

  • 20+ years of experience
     

  • Internationally renowned Business transformation & Pricing Expert. Senior Executive roles at country and regional levels.
     

  • MSc in Economics and Languages, INSEAD MBA
     

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  • LinkedIn
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Vice President
 

Borislav Antonov 

  • 15+ years of experience
     

  • Driving commercial transformation, pricing strategy, and value realization across global B2B sectors

  • MSc Management INSEEC Business School, CBS and UC Berkeley Alumnus, PhD (under completion), Economics, Université Paris Saclay

  • LinkedIn
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Vice President. Systems Solutions

Francesc Sola

  • 15+ years of experience

  • Expert in digital transformation and cloud architecture, leading technology and data strategies for global organizations across Europe, LATAM, and the Middle East
     

  • Computer Engineering Degree, Universitat de Barcelona.​​
     

  • LinkedIn
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Vice President.

Israel Fuentes

  • 25+ years of experience
     

  • ​Director, Business Unit Central America & Caribbean, and Commercial Strategy at Boehringer Ingelheim; Senior Leader at Teva, HP, Coca Cola; Managerial roles at Gerber, Nestlé
     

  • Executive Bachelor and Postgraduate Marketing

     

  • LinkedIn
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Senior Vice President
Expert Member

Covadonga Pérez

  • 20+ years of experience
     

  • Commercial Transformation | Go-to-Market Strategy | CRM Strategy | AI-Enabled Business Transformation | Organizational Adoption
     

  • Master in AI & Innovation – Founderz
    MBA – Instituto de Empresa (IE Business School)
    Bachelor's Degree in Business & Marketing – ESIC

  • LinkedIn
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Vice President

Navin Singh

  • 25+ years of experience

  • CEO and CFO level, with Financial, Strategic and Pricing expertise. Recognized expert in producing tangible economic results​
     

  • ICAI Delhi, ACA Accounting & Finance

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  • LinkedIn
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Vice President

Krishna Chaitanya

  • 12+ years of experience

  • Pricing strategy, analytics and implementation expert​
     

  • Bachelor's in Economic Sciences (Madrid) & MBA (ESCP, UK, France, Madrid)

     

  • LinkedIn
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Senior Vice President

Martin Verebes

  • 30+ years of Experience
     

  • Expertise: Commercial Growth & Transformation in international, PE-backed manufacturing environments
     

  • Educational Qualifications: Master of Economic Sciences (France) and Post Graduate Consulting diploma (Switzerland)

  • LinkedIn

Join a global team of senior executives, industry experts, and strategy leaders.
We are looking for exceptional professionals ready to drive impact, deliver results, and grow with us.

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