At the Professional Pricing Society 2019 European Conference, last week in Berlin.
Thanks to all of you that came to our booth and had good discussions around Strategy Optimization, Pricing Excellence & Commercial Effectiveness.
Key insights?
On my side:
Dataflow integrity is still a major road-blocker for moving towards the journey to excellence …. With no data … No intelligence …
Change Management is too often underestimated …. If people don’t want … Things don’t work …
Not a few companies jumping too early in a “Big Bang” system project …. With the objective to “automate” what they are doing wrong and improve what they are not doing …. ☹
Still too many Pricing organizations without a clear, measured and validated objective of their contribution to the P&L of the company …. Pricing must bring value …
And you … your key insights?