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CEO Insights


Commercial Transformation as a Business System. By Fernando Ventureira
Commercial performance does not come from isolated initiatives.
It emerges from how Strategy, Pricing and Commercial Execution operate together as an integrated decision system.

Stratence Partners
Feb 225 min read


Market Outlook 2026 | How Most Industries Will Win or Lose in an AI Accelerated Economy | By Fernando Ventureira, CEO – Stratence Partners
In an environment of structural volatility and margin pressure, Commercial Excellence — accelerated by AI — is becoming the primary driver of profitability and valuation. This White Paper explores how leading organizations translate strategy into disciplined execution.

Stratence Partners
Jan 128 min read


Happy New Year | Stratence Partners in 2026
Stratence Partners starts 2026 with an international agenda of key industry events across Europe and the Americas, creating opportunities to meet, exchange expertise and build meaningful impact together.

Stratence Partners
Jan 21 min read


Your Business Intelligence Is Not Helping You. By Fernando Ventureira
Traditional BI explains yesterday.
AI-powered commercial intelligence enables better decisions tomorrow.
A CEO reflection on why intelligence must become decision-ready.

Stratence Partners
Dec 15, 20252 min read


AI Disruption: The New Chicxulub
AI is becoming the new Chicxulub for commercial strategy — redefining how revenue is created, priced, delivered and scaled. A reflection from our CEO.

Stratence Partners
Dec 8, 20251 min read


My Avatar Fired Me. A Leadership Reflection on AI, Adaptation, and Commercial Transformation
An executive reflection on how AI challenges leadership and accelerates commercial transformation. A forward-looking perspective from our CEO, Fernando Ventureira, on how AI is reshaping leadership, decision-making, and the future of commercial performance.This article mirrors Fernando’s latest public post and invites leaders to join the ongoing discussion on LinkedIn. Join the Conversation Fernando’s reflection is sparking meaningful dialogue among commercial leaders around

David Díaz
Dec 1, 20251 min read
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