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Winning the Tender Is Not the Same as Winning the Margin
A contract award does not guarantee economic success. MedTech leaders need to connect tender strategy, service obligations, realized net revenue, and account profitability

Stratence Partners
1 day ago5 min read


Pharmaceutical Profitability Is Not Just a Pricing Challenge
Pharmaceutical profitability depends on more than pricing. Discover why connecting portfolio strategy, gross-to-net economics, market access, and execution is essential to sustainable commercial performance.

Stratence Partners
Oct 96 min read


The Next Generation of C-Suite Leadership: From Functional Expertise to Connected Leadership
The next generation of C-suite leadership will require more than deep functional expertise. Ahead of Javier Palazuelos’ participation at NextGen CXO Week 2026, we explore why connecting strategy, data, pricing and commercial execution is becoming a critical executive capability.

Stratence Partners
Oct 73 min read


From Strategy To Sustainable Competitive Edge
Four international executive forums. Four different perspectives. One recurring challenge: how to connect Strategy, Pricing, Commercial Execution, Data, Systems and AI into one integrated commercial system capable of delivering sustainable competitive advantage.

Stratence Partners
Oct 59 min read


Transformation Does Not End with the Recommendation
A recommendation does not change commercial performance. Transformation creates value when strategy is embedded into the way the organization actually operates.

Stratence Partners
Oct 23 min read


Commercial Performance Rarely Fails Inside One Function
Commercial underperformance rarely originates inside one function. The greatest value is often lost between Strategy, Pricing, Execution, Data and Systems.

Stratence Partners
Sep 303 min read


Javier Palazuelos to Join NextGen CXO Week 2026 in Bangkok
As executive roles become increasingly interconnected, tomorrow’s C-suite leaders will need to understand far more than their individual functions. Javier Palazuelos, Senior Vice President APAC at Stratence Partners, will explore this evolution at NextGen CXO Week 2026 in Bangkok

Stratence Partners
Sep 282 min read


At Odoo Experience? Meet Stratence Partners at Booth C4, Hall 6
If you are at Odoo Experience, visit Fernando Ventureira and Eduardo Kühnel at Booth C4, Hall 6, and bring them one real business challenge.

Stratence Partners
Sep 252 min read


Whatever Brings You to Odoo Experience, Bring Us One Business Challenge
Whatever brings you to Odoo Experience, bring us one real business challenge. Meet Fernando Ventureira and Eduardo Kühnel at Booth C4, Hall 6, and explore how Strategy, Pricing, Sales, Data, Systems and AI can translate into measurable commercial impact.

Stratence Partners
Sep 232 min read


See You Thursday in Brussels: Meet Stratence Partners at Odoo Experience 2026
This Thursday, Stratence Partners joins Odoo Experience 2026 in Brussels. Meet Fernando Ventureira and Eduardo Kühnel at Booth C4, Hall 6, and discuss how Strategy, Pricing, Commercial Execution, Data and Systems can work together to generate measurable performance.

Stratence Partners
Sep 212 min read


Six Days to Brussels: Bring Us One Commercial Challenge
Six days before Odoo Experience 2026, Stratence Partners invites business leaders and ecosystem partners to bring one important commercial challenge to Booth C4 in Brussels.

Stratence Partners
Sep 182 min read


Yesterday in New York: From Strategy to Sustainable Competitive Edge
Yesterday at the B2B Pricing & Commercial Excellence Summit America 2026 in New York, Fernando Ventureira delivered the Closing Keynote, “From Strategy To Sustainable Competitive Edge,” presenting a practical framework for turning commercial strategy into disciplined execution and measurable impact.

Stratence Partners
Sep 163 min read


Today in New York: Stratence Partners at the B2B Pricing & Commercial Excellence Summit America 2026
The Summit starts today in New York, and the Stratence Partners team is already on the ground ahead of Fernando Ventureira’s keynote. The B2B Pricing & Commercial Excellence Summit America 2026 begins today in New York with its pre-conference program, and the Stratence Partners team is already on the ground. Fernando Ventureira, Meir Spiegel and Greg Varner are in New York meeting executives and exchanging perspectives on a challenge that is becoming increasingly central for

Stratence Partners
Sep 141 min read


New York, We’re Ready: Let’s Meet
Meet Stratence Partners in New York, September 14–16, at the B2B Pricing & Commercial Excellence Summit America 2026.

Stratence Partners
Sep 112 min read


Five executive questions to bring to Odoo Experience 2026
Stratence Partners identifies five executive questions that organizations should address when connecting technology, pricing, commercial execution, data and AI with measurable business performance.

Stratence Partners
Sep 92 min read


One Week From Today, the Conversation Moves to New York
One week to go. Meet Fernando Ventureira, Meir Spiegel and Greg Varner in New York to discuss the commercial decisions behind Profit and Market Share — then join Fernando for the Closing Keynote

Stratence Partners
Sep 73 min read


New York Is Almost Here: Let’s Talk Commercial Transformation
New York is almost here. Meet Fernando Ventureira, Meir Spiegel and Greg Varner at the B2B Pricing & Commercial Excellence Summit America 2026 and join Fernando’s September 15 Closing Keynote on Commercial Transformation in practice.

Stratence Partners
Sep 42 min read


Your systems may be integrated. Is your commercial performance?
Fernando Ventureira and Eduardo Kühnel will represent Stratence Partners at Odoo Experience 2026, offering business leaders and ecosystem partners an opportunity to discuss how integrated systems and data can generate measurable commercial performance.

Stratence Partners
Sep 21 min read


From Pricing Strategy to Sustainable Commercial Impact: What We’re Bringing to New York
Fernando Ventureira brings Stratence Partners’ Commercial Transformation framework to New York: Strategy, Pricing, Execution, Data, Systems, and AI Powered - connected for sustainable commercial performance

Stratence Partners
Aug 284 min read


Stratence Partners to Exhibit at Odoo Experience 2026 in Brussels
Stratence Partners will exhibit at Odoo Experience 2026 in Brussels, bringing its Commercial Transformation expertise to the Odoo ecosystem and connecting strategy, pricing, execution, data and systems to measurable business performance.

Stratence Partners
Aug 262 min read
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