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  • Writer's pictureStratence Partners

Omega CRM Consuling and Stratence Partners: Starting a new Era of Business Excellence Through Data

Omega CRM and Stratence Partners signing an agreement

May 2024, Madrid, Spain. Omega CRM Consulting, an industry leader in innovative customer relationship management and a part of the Merkle group, is proud to affirm its partnership with Stratence Partners, a global consulting powerhouse. Later this year, in May 2024, this collaboration will become the cornerstone of the industry’s new standards in utilizing state-of-the-art CRM and digital transformation technologies.


Partnership Goals

The Omega CRM Consulting and Stratence Partners collaboration will leverage Omega’s CRM and customer experience technological forefront and Stratence’s strategic consulting resources in:

  • Streamlining of specialized templates designed for managing internal and market data, moving from data automation to data intelligence

  • Cutting-edge Machine Learning and AI models employed for Strategy Optimization, Pricing Excellence and Commercial Efficiency

  • Providing best experience to KAM’s, sales & commercial functions for boosting market share and profit performance


Geographical Reach

Omega CRM Consulting and Stratence Partners will further expand their innovative data-driven solutions to earn global status.

David García Fuentes, CEO of Omega CRM and Fernando Ventureira, CEO of Stratence Partners, shared his thoughts on the partnership:

"This agreement marks a significant milestone for both Omega CRM Consulting and Stratence Partners. By combining our strengths, we are poised to redefine the standards of CRM and digital transformation across industries. Our clients will benefit immensely from our integrated approach, leveraging advanced data analytics, machine learning, and AI to drive strategic decision-making and enhance commercial efficiency.

Collaborating with Omega CRM Consulting allows us to push the boundaries of what is possible in customer relationship management and digital transformation. Together, we will deliver unparalleled value, helping businesses unlock new opportunities and achieve exceptional growth."

Fernando Ventureira


"We are convinced and excited to sign this agreement with Stratence Partners that will allow us to bring greater value to our customers".

David García Fuentes



About Omega CRM, a Merkle Company

Omega CRM Consulting opened opportunities in the field of cutting-edge customer experience and management over two decades ago. Omega360, its flagman solution, offers a flexible, tailor-personalized experience to speed business growth through technology and data-driven customer insights. Omega’s experience and uncompromisable quality have won the trust of over 350 clients, and reputable partners such as Adobe and Salesforce.


Omega CRM, a Merkle Company:

David García Fuentes

Chief Executive Officer



About Stratence Partners

With over 800 transformative projects on 4 continents, Stratence Partners has been guiding industries in Digital Transformation, Strategy Optimization, Pricing Excellence, and Commercial Effectiveness for over 25 years. The firm’s special approach, drawing on its cross-disciplinary knowledge and unmatched best practice experience, has formed a new industry standard in digital transformation.

Stratence Partners:

Fernando Ventureira

Chief Executive Officer


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