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  • Writer's pictureStratence Partners

The Pricing Spotlight with Fernando Ventureira

Image featuring Fernando Ventureira and Daniel Meyer from The Pricing Spotlight by Stratence Partners, highlighting the 27th episode with key insights on pricing strategies.

📢 Reposting Alert! 📢


🌟 27th Episode of The Pricing Spotlight with Fernando Ventureira! 🌟


🚀 This episode features Fernando Ventureira, a master of strategic pricing. Fernando's expertise in customer segmentation and value proposition has set him apart in aligning pricing strategies with customer willingness to pay.


🔍 In this episode, Fernando delves into:

  • The critical importance of understanding your target customer segments and their unique needs

  • The potential and pitfalls of AI in pricing, stressing that AI should support, not replace, human intelligence

  • Apple’s standout strategy, showcasing how a strong value proposition can boost customer willingness to pay


📖 Highlight of the episode?

Fernando’s invaluable life advice:

"Spend less time with the computer and more time with people."

A poignant reminder that in our digital age, authentic connections are paramount.


💬 Dive into this enlightening session and share your thoughts below! How do you integrate real human interaction into your pricing strategies? Join the conversation and let's continue learning from the best in the business.


📺 To see the full episode, click here:


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