Five executive questions to bring to Odoo Experience 2026

The questions business leaders should ask when converting integrated systems, commercial data and AI into measurable performance.

Technology implementation can connect processes, information and systems. However, Commercial Transformation must ensure that this integration produces better decisions and measurable business results.

Integrated systems create potential. Commercial Transformation converts that potential into measurable performance.

The Questions That Follow Implementation

Before attending Odoo Experience 2026, business leaders should consider five executive questions.

1. Can You See True Profitability?

Can your leadership team understand profitability by customer, product, channel, contract and transaction?

Revenue growth does not necessarily create value. Without sufficient transparency, organizations can grow while margin is silently eroded through discounts, commercial conditions, service costs and execution complexity.

2. Are You Protecting Value From Gross to Net?

Are pricing, discounts, rebates and commercial conditions managed within a coherent framework?

Gross-to-Net transparency allows organizations to understand where value is created, where it is lost and which decisions can generate the greatest impact.

Pricing is not simply a number in a system. It is a strategic discipline connecting value, governance and execution.

3. Is Commercial Execution Aligned With Strategy?

Are sales teams consistently executing the organization’s strategic priorities?

Even the strongest strategy will underperform when account management, negotiation, incentives and sales behavior are not aligned with it.

Commercial Effectiveness connects strategic intent with what happens in the market every day.

4. Can Decision-Makers Trust the Data?

Integrated systems can generate enormous amounts of information. The critical question is whether that information is reliable, relevant and decision-ready.

Effective Data Management and Data Science should help executives make faster and more precise decisions, rather than create additional reports and complexity.

5. Is AI Embedded in Real Commercial Decisions?

Is AI supporting pricing, profitability, segmentation, forecasting and commercial execution, or is it still limited to isolated experiments?

The value of AI does not come from the technology alone. It comes from embedding pragmatic AI-Powered capabilities into governed processes, management decisions and commercial workflows.

AI creates value when it strengthens decisions, accelerates execution and improves measurable commercial outcomes.

Meet Stratence Partners in Brussels

These five questions connect Strategy, Pricing, Commercial Execution, Data and Systems with the outcomes that ultimately matter:

Growth. Margin. Profitability. Decision speed. Execution discipline.

Fernando Ventureira, CEO of Stratence Partners, and Eduardo Kühnel, Senior Vice President, Head of Alliances and Ecosystem, will represent the firm at Odoo Experience 2026.

They will be available for executive conversations with business leaders, Odoo partners and organizations seeking to convert technology investment into measurable commercial impact.

If one of these questions sounds familiar, bring it to Brussels.

September 24–26, 2026Brussels ExpoBooth C4 · Hall 6Directly opposite the Odoo Shop

Meet Fernando Ventureira and Eduardo Kühnel and bring them the commercial challenge that matters most to your organization.

Arrange an executive conversation: fventureira@stratence.partners

Stratence Partners is a Collaborating Firm of Andersen Consulting. Through this collaboration, Stratence contributes its specialized expertise in Commercial Transformation, Pricing Excellence, Commercial Effectiveness, Data Management, Data Science and Integrated Commercial Systems to a broader international consulting ecosystem.