EPA 2026: From Attendance to Impact. Stratence Partners’ Executive Contributions

EPA 2026: From Attendance to Impact

The World Evidence, Pricing & Access Congress remains Europe’s most relevant gathering for senior leaders in pricing, market access, HEOR, and commercial strategy.

But attendance alone does not create value.

Impact comes from addressing structural weaknesses that silently erode EBIT year after year.

As a global firm specialized in Commercial Transformation, AI Powered, Stratence Partners returns to EPA 2026 with two focused executive sessions designed to move beyond theory and into disciplined execution.

You will find us at:

📍 Booth 300A – Right at the entrance

📅 March 3–4, 2026

📍 Amsterdam

Session 1 – Pricing Track

Advanced Gross-to-Net Best Practices

March 3 | 12:20

Gross-to-Net is too often treated as a reporting exercise.

In reality, GTN transparency is a strategic capability that determines pricing discipline, negotiation authority, and margin sustainability.

This session will address:

• Structural margin leakage across the waterfall

• Governance gaps between pricing, finance, and access

• Misaligned incentives and uncontrolled discounting

• Practical frameworks for restoring transparency and control

Led by Fernando Ventureira, CEO of Stratence Partners, with contributions from Eduardo Kühnel.

Fernando brings 35+ years of experience advising CEOs globally on measurable commercial transformation programs

Session 2 – AI & Digital Transformation Track

AI-Powered Access and Commercial Efficiency

March 3 | 13:00

AI in pharma is everywhere — but ROI is not.

This session focuses on where AI genuinely strengthens commercial performance:

• AI-enabled Gross-to-Net intelligence

• Integrated pricing corridors and negotiation discipline

• Workflow automation linked to governance

• Connecting strategy, pricing, and execution into one auditable framework

The emphasis is not on tools — but on structural transformation.

Because Stratence is not an AI company.

We embed AI Powered solutions into Commercial Transformation

Meet the Stratence Team at EPA

Physically present in Amsterdam:

• Fernando Ventureira – CEO

• Aleksandar Ruzicic

• Eduardo Kühnel

• Borislav Antonov

As a collaborating firm of Andersen Consulting, we operate within a global ecosystem that integrates commercial transformation, governance, risk, systems, and execution at scale.

Book Your Strategic Discussion

EPA is an opportunity to reflect.

Booth 300A is where reflection turns into action.

If you are attending:

• Confirm both sessions in your agenda

• Schedule a one-on-one discussion

• Bring your most complex pricing or access challenge

Let’s make EPA 2026 count.

Contact:fventureira@stratence.partners