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Commercial Transformation as a Business System. By Fernando Ventureira
Commercial performance does not come from isolated initiatives.
It emerges from how Strategy, Pricing and Commercial Execution operate together as an integrated decision system.

Stratence Partners
3 days ago25 min read


Senior Leaders Wanted: Turning Strategy into Real Business Impact
Join Stratence Partners as Vice President Partner to lead Strategy & Digital Transformation in Europe. Drive innovation & growth.

Stratence Partners
Jan 231 min read


Meet Stratence Partners in 2026: Where Strategy, Pricing and AI Turn into Measurable Impact
Meet Stratence Partners in 2026 across 10 key global events where pricing, commercial transformation and AI-driven execution take center stage. Discover where strategy turns into measurable impact.

Stratence Partners
Jan 142 min read


Market Outlook 2026 | How Most Industries Will Win or Lose in an AI Accelerated Economy | By Fernando Ventureira, CEO – Stratence Partners
In an environment of structural volatility and margin pressure, Commercial Excellence — accelerated by AI — is becoming the primary driver of profitability and valuation. This White Paper explores how leading organizations translate strategy into disciplined execution.

Stratence Partners
Jan 128 min read


Where Senior Leadership Turns Strategy into Measurable Impact
Join Stratence Partners as Vice President Partner to lead Strategy & Digital Transformation in Europe. Drive innovation & growth.

David Díaz
Jan 91 min read


Happy New Year | Stratence Partners in 2026
Stratence Partners starts 2026 with an international agenda of key industry events across Europe and the Americas, creating opportunities to meet, exchange expertise and build meaningful impact together.

Stratence Partners
Jan 21 min read


Ready for Your Next Strategic Chapter in 2026? Join Stratence Partners
Join Stratence Partners as Vice President Partner to lead Strategy & Digital Transformation in Europe. Drive innovation & growth.

David Díaz
Dec 26, 20251 min read


Welcome on Board – Alberto Ortiz Senior Vice President | Commercial Growth & Sales Excellence
Stratence Partners welcomes Alberto Ortiz as Senior Vice President. With 33 years of experience in sales leadership and commercial effectiveness, Alberto strengthens Stratence’s SPIE-driven growth across Mexico and LATAM.

Stratence Partners
Dec 22, 20252 min read


Build What Matters: Join Europe’s Senior Business Transformation Leaders
Join Stratence Partners as Vice President Partner to lead Strategy & Digital Transformation in Europe. Drive innovation & growth.

David Díaz
Dec 19, 20251 min read


Welcome on Board – Martin Verebes Senior Vice President, Industry & Automotive
Stratence Partners welcomes Martin Verebes as Senior Vice President, Industry & Automotive. With 30 years of experience in global manufacturing and automotive environments, Martin strengthens Stratence’s SPIE-driven approach to commercial transformation and pricing excellence.

Stratence Partners
Dec 17, 20251 min read


Step Into Leadership: Join Europe’s Senior Transformation Community
Join Stratence Partners as Vice President Partner to lead Strategy & Digital Transformation in Europe. Drive innovation & growth.

Stratence Partners
Dec 12, 20251 min read


Drive Strategic Impact: Join Europe’s Most Trusted Transformation Advisors
Join Stratence Partners as Vice President Partner to lead Strategy & Digital Transformation in Europe. Drive innovation & growth.

Stratence Partners
Dec 5, 20251 min read


Lead the Transformation: Join Europe’s Top Strategic & Pricing Experts
Join Stratence Partners as Vice President Partner to lead Strategy & Digital Transformation in Europe. Drive innovation & growth.

David Díaz
Nov 14, 20251 min read


Join the Leaders Driving Business Transformation Across Europe
Join Stratence Partners as Vice President Partner to lead Strategy & Digital Transformation in Europe. Drive innovation & growth.

Stratence Partners
Nov 7, 20251 min read


Market Access Executives: Expand Reach and Maximize Impact
Open more doors and boost market access performance through data-driven strategies and proven execution.

Stratence Partners
Oct 8, 20251 min read


Welcome on Board: Borislav Antonov joins Stratence Partners as Vice President
Stratence Partners welcomes Borislav Antonov as Vice President, bringing 15 years of Pricing expertise.

Stratence Partners
Sep 29, 20252 min read


Welcome on Board: Eduardo Kuehnel joins Stratence Partners as Senior Vice President
Stratence Partners welcomes Eduardo Kuehnel as Senior Vice President, bringing 24 years of Pricing transformation expertise.

Stratence Partners
Sep 1, 20251 min read


Pricing Executives: Turn Strategy Into Profit—and Get the Resources to Grow
Transform pricing into a profit engine. Stratence helps you secure resources, elevate strategy, and drive real business impact.

Stratence Partners
Aug 27, 20251 min read


𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗦𝗣𝗜𝗘: 𝗣𝗿𝗲𝗱𝗶𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁 𝗧𝗿𝗲𝗻𝗱𝘀 𝗳𝗼𝗿 𝗦𝗺𝗮𝗿𝘁𝗲𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀
Track, measure, and improve in real time with SPIE’s Proactive Monitoring—your path to continuous commercial optimization.

Stratence Partners
Jul 7, 20252 min read


Redefining Healthcare Strategy: Stratence Partners' Path to Excellence
Achieve sustainable growth in healthcare with Stratence Partners: strategic clarity, innovation, and measurable ROI.

Stratence Partners
Jun 18, 20251 min read
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