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New York in September: Let’s Make Time for a Real Conversation
Fernando Ventureira is heading to New York for Ardensi’s B2B Pricing & Commercial Excellence Summit America 2026. Join his Closing Keynote, meet the Stratence Partners team at our stand, or arrange a conversation elsewhere in the city.

Stratence Partners
1 day ago3 min read


Before the Closing Keynote, Let’s Start the Conversation.
What will Stratence Partners bring to New York? Four executive questions connecting strategy, pricing economics, commercial execution, governance, and sustainable performance.

Stratence Partners
5 days ago4 min read


The Best Questions Deserve Better Answers.
Commercial Transformation starts with better questions, not better tools. Discover why executive conversations remain one of the most valuable catalysts for better commercial decisions.

Stratence Partners
Aug 73 min read


Welcome to Stratence Partners, Covadonga Pérez
Stratence Partners welcomes Covadonga Pérez, whose international experience in Commercial Transformation and business transformation further strengthens the firm's global advisory capabilities.

David Díaz
Jul 271 min read


The Real ROI of Executive Conferences Is Measured Months Later.
The greatest value of executive conferences is rarely found in the presentations themselves. It is found in the conversations, relationships, and decisions that continue long after the event ends.

Stratence Partners
Jul 32 min read


The Most Valuable Part of a Conference Is Not the Presentation.
Executive conferences are no longer about collecting slides. They are about exchanging ideas, challenging assumptions, and building relationships that shape better commercial decisions. Discover why we look forward to meeting leaders in New York.

Stratence Partners
Jun 263 min read


Pharma's Margin Squeeze: Why Pricing Pressure Is Exposing Structural Weaknesses in Commercial Operating Models
Pricing pressure is not the root problem. It is exposing weaknesses in Pricing Governance, gross-to-net transparency, and commercial operating models. Discover why leading pharmaceutical organizations are responding through Commercial Transformation.

Stratence Partners
Jun 245 min read


Most Organizations Do Not Have a Pricing Problem. They Have a Decision-Making Problem.
Ahead of Fernando Ventureira's Closing Keynote at the B2B Pricing & Commercial Excellence Summit America 2026, we explore why sustainable competitive advantage depends more on integrated decision-making than on isolated pricing initiatives.

Stratence Partners
Jun 193 min read


Three executive takeaways from frankfurt 2026; What Has Changed in Pricing and Commercial Excellence?
After two days of discussions with pricing, commercial, and transformation leaders in Frankfurt, Fernando Ventureira shares three key observations shaping the future of Commercial Transformation.

Stratence Partners
Jun 52 min read


Commercial Transformation in Animal Health: Why Commercial Complexity Is Outpacing Operating Models
Commercial complexity in Animal Health is accelerating across pricing, distribution, commercial governance, and execution models. In this executive perspective, Stratence Partners explores why Commercial Transformation is becoming a structural capability for organizations seeking sustainable profitability and disciplined growth.

Stratence Partners
May 204 min read


Medical Devices Commercial Transformation: Why Pricing Discipline Alone No Longer Protects Margin
Medical Devices organizations are facing growing margin pressure not because pricing teams are failing, but because commercial governance structures are increasingly fragmented. Stratence Partners explores why Commercial Transformation has become a structural operating necessity.

Stratence Partners
May 155 min read


From Strategy to Sustainable Competitive Edge: Reflections from the Closing Keynote at the B2B Pricing & Commercial Excellence Summit Europe 2026
Fernando Ventureira closed the B2B Pricing & Commercial Excellence Summit Europe 2026 with a keynote focused on Commercial Transformation, execution discipline, pricing governance, and sustainable competitive advantage.

Stratence Partners
May 62 min read


Frankfurt | May 4–6 – Meet Fernando Ventureira during the B2B Pricing & Commercial Excellence Summit
Meet Fernando Ventureira in Frankfurt during the Pricing & Commercial Excellence Summit. Conversations on pricing, AI and execution.

Stratence Partners
May 11 min read


Fernando Ventureira to Deliver Closing Keynote at B2B Pricing & Commercial Excellence Summit Europe 2026
Fernando Ventureira will speak at the B2B Pricing & Commercial Excellence Summit Europe 2026, addressing how organizations connect strategy, pricing, and execution to drive sustainable commercial performance.

Stratence Partners
Apr 272 min read


From Strategy to Execution Discipline: How Leading Companies Build a Sustainable Competitive Edge
Most companies define strong strategies but struggle to execute them consistently. The gap lies in fragmented pricing, data, and decision systems. This article explains how leading organizations build a sustainable competitive edge through integrated commercial transformation.

Stratence Partners
Apr 243 min read


Commercial Transformation in Frankfurt | B2B Pricing & Commercial Excellence Summit
Commercial Transformation is shaping pricing and execution discussions at the B2B Pricing Summit in Frankfurt.

Stratence Partners
Apr 221 min read


Commercial Transformation as a Business System. By Fernando Ventureira
Commercial performance does not come from isolated initiatives.
It emerges from how Strategy, Pricing and Commercial Execution operate together as an integrated decision system.

Stratence Partners
Feb 225 min read


Senior Leaders Wanted: Turning Strategy into Real Business Impact
Join Stratence Partners as Vice President Partner to lead Strategy & Digital Transformation in Europe. Drive innovation & growth.

Stratence Partners
Jan 231 min read


Meet Stratence Partners in 2026: Where Strategy, Pricing and AI Turn into Measurable Impact
Meet Stratence Partners in 2026 across 10 key global events where pricing, commercial transformation and AI-driven execution take center stage. Discover where strategy turns into measurable impact.

Stratence Partners
Jan 142 min read


Market Outlook 2026 | How Most Industries Will Win or Lose in an AI Accelerated Economy | By Fernando Ventureira, CEO – Stratence Partners
In an environment of structural volatility and margin pressure, Commercial Excellence — accelerated by AI — is becoming the primary driver of profitability and valuation. This White Paper explores how leading organizations translate strategy into disciplined execution.

Stratence Partners
Jan 128 min read
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