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From Conversation to Competitive Edge: Three Days with Stratence Partners in New York

Fernando Ventureira, CEO of Stratence Partners, featured as Closing Keynote speaker at the B2B Pricing & Commercial Excellence Summit America 2026 in New York, presenting “From Strategy to Sustainable Competitive Edge: Commercial Transformation in Practice.”
Meet Fernando Ventureira, Meir Spiegel, and Greg Varner at the Stratence Partners stand throughout Ardensi’s B2B Pricing & Commercial Excellence Summit America 2026, and join Fernando for the Closing Keynote on Commercial Transformation in Practice.

Meet Fernando Ventureira, Meir Spiegel, and Greg Varner throughout the B2B Pricing & Commercial Excellence Summit America 2026, and join Fernando for the Closing Keynote on Commercial Transformation in Practice.


From September 14–16, Stratence Partners will be in New York for the B2B Pricing & Commercial Excellence Summit America 2026, organized by Ardensi.


The Summit brings together senior leaders across Pricing, Commercial Excellence, Sales, Finance, Revenue Operations, and Strategy to explore how organizations can strengthen commercial decision-making, execution, and profitable growth.


For Stratence Partners, those three days provide an opportunity to do something equally important:

Listen, challenge, exchange perspectives, and discuss how Commercial Transformation can translate into measurable business performance.


Throughout the Summit, Fernando Ventureira, CEO; Greg Varner, Senior Vice President; and Meir Spiegel, Senior Vice President, will be available at the Stratence Partners stand to meet attendees and discuss the commercial challenges currently on their executive agendas.


And on September 16, Fernando will bring many of those questions to the stage in his Closing Keynote:

From Strategy to Sustainable Competitive Edge: Commercial Transformation in Practice



What Will We Be Discussing at the Stratence Partners Stand?

Our conversations in New York will reflect the new Stratence Partners Commercial Transformation framework.


The starting point is straightforward:

Organizations do not create sustainable commercial performance by optimizing individual functions independently.


Strategy, Pricing, and Commercial Execution need to operate as one integrated commercial system.


That requires connecting strategic choices with pricing economics, margin governance, commercial execution, data, systems, organizational capabilities, and accountability.

At Stratence Partners, we structure this around four interconnected areas.



Commercial Transformation

Commercial Transformation provides the overarching framework.


The objective is to build faster, smarter, more efficient, and more profitable commercial organizations by connecting how the organization decides, how it prices, and how it executes.


It is not transformation as a collection of initiatives.

It is an operating model for sustainable commercial performance.



Strategy Optimization, Pricing Excellence & Commercial Effectiveness

Strategy must translate into clear commercial choices.


Pricing must protect and monetize value through disciplined economics and governance.


Commercial teams must consistently execute those choices in the market.


When these capabilities operate together, organizations can strengthen growth, profitability, decision speed, execution discipline, and strategic control.



Data Management, Data Science & Integrated Commercial Systems

Reliable decisions require reliable commercial transparency.


Our specific and proprietary solutions connect Data Management, Data Science, and Integrated Commercial Systems to strengthen the flow from information to intelligence and from intelligence to execution.

The objective is practical: provide decision-makers with trusted transparency, actionable economic intelligence, and disciplined commercial execution.



AI Powered

AI can accelerate and strengthen each of these capabilities.


But AI is not the transformation.


Its value comes from being applied pragmatically within the commercial framework: supporting data integration, identifying patterns and opportunities, accelerating analysis, translating complex outputs into business language, and supporting better commercial decisions.


The business challenge comes first.

Technology supports the solution.



Bring Us Your Questions

We do not want the Stratence Partners stand to be simply somewhere attendees collect information.


We want it to be a place for substantive executive conversations.

If you are attending the Summit, come and talk with Fernando, Meir, and Greg.

Bring the commercial issue your organization is currently addressing.

  • Perhaps growth and profitability are not moving together as expected.

  • Perhaps Pricing, Sales, and Finance need stronger alignment.

  • Perhaps margin transparency could be improved.

  • Perhaps commercial data exists but is not yet translating into sufficiently fast or confident decisions.

  • Perhaps your organization is evaluating where AI can genuinely improve commercial performance.

  • Or perhaps the challenge is ensuring that a transformation becomes embedded in the organization and creates sustainable autonomy.


Bring the question.


We will bring our experience, perspective, and willingness to challenge it with you.



And Then, the Closing Keynote

The three days culminate for Stratence Partners with Fernando Ventureira's Closing Keynote:

From Strategy to Sustainable Competitive Edge: Commercial Transformation in Practice


Fernando will explore a structured transformation sequence built around four principles:

Integrated decision frameworkConnecting strategy, pricing economics, and market execution.


Proven transformation sequence

Creating early transparency, focusing implementation, and scaling measurable impact.


Governed best practices at scale

Combining data, intelligence, governance, and effective execution.


Sustained performance by design

Embedding ROI discipline, ownership, adoption, capability transfer, and organizational autonomy.


The objective is not to present another transformation theory.

It is to address a much more practical executive question:



How can an organization turn Commercial Transformation into sustainable competitive advantage?

Meet Us in New York

If you are attending the B2B Pricing & Commercial Excellence Summit America 2026, organized by Ardensi, visit the Stratence Partners stand during the event.


Meet Fernando Ventureira, Meir Spiegel, and Greg Varner.

  • Share your questions.

  • Challenge our thinking.

  • Explore how the new Stratence Partners Commercial Transformation methodology could apply to the realities of your organization.

  • And then join us for the Closing Keynote.


Three days of conversations. One integrated framework. And a Closing Keynote focused on turning strategy into sustainable competitive edge.


We look forward to seeing you in New York.

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