Animal Health: Turning Commercial Complexity into Measurable EBIT Impact

Animal Health organizations cannot afford structural margin leakage. Commercial Transformation, AI Powered, aligns strategy, pricing, and execution into one disciplined framework.

How AI-Powered Commercial Transformation strengthens pricing governance, market access, and execution discipline across veterinary, livestock, and specialty portfolios.

Animal Health organizations operate in one of the most structurally complex commercial environments: multi-channel distribution, heterogeneous customer types (veterinarians, clinics, cooperatives, farms, distributors), increasing regulatory scrutiny, tender dynamics in certain markets, and rising cost pressure across the value chain.

In this context, incremental pricing adjustments or isolated digital initiatives are not enough.

What is required is Commercial Transformation — aligning Strategy, Pricing Excellence, and Commercial Effectiveness into one unified, auditable, and scalable operating framework.

At Stratence Partners, we work with CEOs and executive teams in pharmaceuticals & life sciences, chemicals, medical devices, energy & utilities and industrial manufacturing — and increasingly in Animal Health — to fix the structural weaknesses that silently erode EBIT year after year.

On average, companies lose 4–12% of EBIT due to structural commercial weaknesses. In Animal Health, this erosion often comes from:

• Fragmented segmentation between companion animals and livestock portfolios.

• Limited gross-to-net transparency across rebates, distributor incentives, and promotional schemes.

• Uncontrolled discount dispersion at country or KAM level.

• Weak linkage between pricing strategy and field execution.

• Data silos preventing predictive scenario simulations.

From Fragmentation to Unified Commercial Governance

Our approach is not to optimize isolated components.

We redesign the full commercial framework through:

1. Strategy Optimization

   Dynamic segmentation, portfolio prioritization, and profit–market share scenario simulations.

2. Pricing Excellence

   End-to-end gross-to-net transparency, disciplined discount corridors, tender governance, and value-based pricing frameworks.

3. Commercial Effectiveness

   Aligned incentives, negotiation authority, structured sales governance, and embedded performance feedback.

All powered by proprietary solutions for Data Management, Data Science, and Integrated Commercial Systems.

Always AI Powered.

Never AI as a cosmetic add-on.

Why Animal Health Now

The sector is experiencing:

• Consolidation among veterinary chains and distributors.

• Increased price sensitivity in livestock segments.

• Margin pressure from generics and biosimilars.

• Digital acceleration in ordering and CRM ecosystems.

This creates a narrow window to professionalize governance before margin erosion becomes structural.

Through SPIE+AI™, our AI-Powered Strategic Commercial Performance Engine, we:

• Establish a Single Point of Truth (SPOT™) integrating ERP, CRM, and transactional data.

• Deliver full gross-to-net waterfall transparency at deal level.

• Define strategic negotiation corridors aligned with value and market dynamics.

• Embed disciplined execution across countries and business units.

The impact is measurable:

• +3–7% EBIT improvement within year one.

• Increased pricing power clarity.

• Faster and more certain decision-making.

• Autonomous capability transfer for sustainable performance.

Stratence does not optimize parts of Strategy, Pricing, and Execution.

We fix the entire framework — permanently.

Stratence Partners Corporate Intro

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Send a mail to our CEO Fernando Ventureira at: FVentureira@Stratence.Partners