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Commercial Transformation in Frankfurt | B2B Pricing & Commercial Excellence Summit

Frankfurt skyline representing Commercial Transformation and pricing leadership discussions at B2B Pricing Summit Europe
Commercial Transformation conversations in Frankfurt.

Our CEO, Fernando Ventureira, will be in Frankfurt on May 5–6 for the B2B Pricing & Commercial Excellence Summit Europe at JW Marriott.


This moment clearly reflects how Commercial Transformation is becoming central to executive discussions beyond pricing itself.


Across industries, organizations are dealing with similar structural questions:

  • How to translate strategy into execution

  • How to regain control over pricing and margin

  • How to integrate AI into real commercial decisions


These are not theoretical discussions.

They are structural challenges, and this is where Commercial Transformation becomes critical.



At the summit, these topics are addressed from multiple angles, including pricing governance, AI-enabled decision-making, and execution discipline across complex B2B environments.


If you will also be in Frankfurt, Fernando is open to connecting:

  • Coffee

  • Lunch

  • Dinner

Sometimes the most valuable conversations happen outside the agenda.

If you are around, feel free to reach out.



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