From Expertise to Execution: A Strategic View on Stratence Partners’ Senior Vice Presidents
- Stratence Partners

- 6 days ago
- 3 min read

Introduction
Stratence Partners continues to strengthen its positioning as an AI-Powered Commercial Transformation partner by reinforcing one of its most critical assets: senior expertise.
The most recent incorporations of Senior Vice Presidents reflect a deliberate strategy: bringing in targeted, high-impact expertise aligned with specific industries and transformation needs, ensuring that strategy, pricing, and execution operate as one.
This is not about expanding a team.
It is about reinforcing the ability to execute transformation at scale, across industries where complexity, margin pressure, and decision speed define performance.
A system, not isolated expertise
Across industries such as pharmaceuticals & life sciences, chemicals, medical devices, energy & utilities and industrial manufacturing, the challenge is consistent.
Organizations do not struggle to define strategy.
They struggle to execute it consistently.
Stratence Partners addresses this through a unified model:
Commercial Transformation
Strategy Optimization, Pricing Excellence and Commercial Effectiveness
AI-Powered systems for Data Management, Data Science and Commercial Execution
This model requires more than methodology.
It requires senior professionals capable of operating at executive level and translating complexity into structured, executable decisions.
Recently appointed Senior Vice Presidents: targeted expertise by domain and industry
Greg brings extensive international experience in commercial transformation, operating model redesign, and EBITDA improvement.

His background strengthens Stratence’s ability to support complex, multi-market organizations where growth, profitability, and execution discipline must be aligned at scale.
David Whitaker contributes deep expertise in the chemical industry, where pricing structures, cost volatility, and contract complexity require strong governance and margin discipline.

His experience reinforces Stratence’s capability to manage pricing excellence and commercial performance in environments where small deviations translate into significant EBIT impact.
Alberto Ortiz focuses on bridging strategy with execution through sales excellence.

His contribution is critical in ensuring that commercial strategies are effectively deployed in the field, aligning incentives, processes, and behaviors with strategic objectives.
Martin Verebes brings strong expertise in industrial and automotive sectors, characterized by complex supply chains, global operations, and high execution dependency.

His profile supports transformation programs where operational alignment and structured decision-making are essential.
Francesc Solà strengthens the systems and solutions layer of Stratence’s model.

His expertise focuses on integrating data, tools, and commercial systems to enable real-time, structured decision-making across strategy, pricing, and execution.
Borislav Antonov contributes broad experience in commercial transformation, supporting organizations in aligning pricing, sales, and strategy into a coherent operating model.

His role reinforces the execution layer, ensuring consistency and discipline across functions and markets.
Eduardo Kühnel brings strong expertise in pharmaceuticals and life sciences, with a focus on pricing, market access, and commercial complexity across regulated environments.

His experience is critical in industries where pricing decisions are directly linked to access, compliance, and long-term value creation.
Integrated impact
The combination of these profiles reflects a clear approach.
Stratence Partners does not operate through isolated expertise.
It integrates industry knowledge, commercial transformation, and AI-Powered systems into a single framework.
This allows organizations to move from fragmented decisions to structured execution.
From pricing discussions to pricing governance.
From data availability to a Single Point of Truth.
From strategy definition to measurable performance.
Conclusion
Commercial performance is no longer driven by isolated initiatives.
It depends on the ability to integrate strategy, pricing, and execution into a coherent system, supported by governance, data, and capabilities.
The recent strengthening of Stratence Partners through these targeted Senior Vice President appointments is a direct response to this need.
Under the leadership of Fernando Ventureira, and supported by a global team including Gary Kieffer, Aleksandar Ruzicic, David Diaz, Niels Skov, Israel Fuentes, Navin Singh and Krishna Chaitanya, the focus remains clear:
Delivering Commercial Transformation that is structured, executable, and measurable.
The question for executive teams is straightforward:




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