Greg Varner Appointed Senior Vice President North America and Advisory Board Member at Stratence Partners

Greg Varner joins Stratence Partners as Senior Vice President North America and Advisory Board Member.

Strengthening Stratence Partners’ international Commercial Transformation capabilities across North America through senior executive leadership, operational excellence, and measurable growth expertise.

Stratence Partners announces the appointment of Greg Varner as Senior Vice President North America and Advisory Board Member, reinforcing the firm’s international executive ecosystem and continued expansion of its Commercial Transformation capabilities across strategic markets.

With more than 25 years of experience in Commercial Transformation, strategy execution, operational excellence, and profitable growth, Greg has developed and led end-to-end transformation programs across multiple industries and international environments. His career combines executive leadership with measurable business impact across complex organizations operating at global scale.

Throughout his career, Greg has held senior executive positions including CEO, COO, and business division leadership roles within organizations such as adidas, Sony Mobile, and Sportradar, leading transformation initiatives focused on commercial performance, operating model redesign, go-to-market optimization, and EBITDA acceleration.

At Stratence Partners, Greg will contribute to the firm’s continued development across North America, supporting organizations in aligning strategy, pricing, execution, governance, and AI-Powered commercial systems into measurable and sustainable business performance.

His expertise spans:

• Commercial Transformation

• Pricing Strategy

• Go-to-Market Optimization

• EBITDA Improvement

• Operational Excellence

• Sales Effectiveness

• Organizational Transformation

• AI-Enabled Operations

Greg’s appointment further strengthens Stratence Partners’ positioning as a senior executive advisory firm specialized in Commercial Transformation, Strategy Optimization, Pricing Excellence and Commercial Effectiveness, supported by proprietary capabilities for Data Management, Data Science and Integrated Commercial Systems, AI Powered.

Operating globally from Munich, Greg brings an international leadership perspective particularly relevant for organizations navigating increasingly complex commercial environments requiring faster decision-making, cross-functional alignment, pricing governance, and disciplined execution.

As a collaborating firm of Andersen Consulting, Stratence Partners continues expanding its international executive ecosystem, combining senior advisory expertise with measurable implementation capabilities across Strategy, Pricing, Commercial Effectiveness, Data Science, and AI-Powered Commercial Systems.

Fernando Ventureira, CEO of Stratence Partners, commented:

“Greg combines senior executive leadership experience with a very pragmatic understanding of how organizations translate strategy into measurable commercial performance. His international background, transformation expertise, and operational discipline reinforce our ability to support clients in building scalable and sustainable Commercial Transformation capabilities across North America and globally.”

This appointment reflects Stratence Partners’ continued focus on strengthening its international leadership platform through senior executives with proven transformation capabilities, operational expertise, and measurable business impact across industries and geographies.

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