Fernando Ventureira to Deliver Closing Keynote at B2B Pricing & Commercial Excellence Summit Europe 2026
- Stratence Partners
- Apr 27
- 2 min read
Looking forward to speaking at the B2B Pricing & Commercial Excellence Summit Europe (05–06 May, JW Marriott Frankfurt).
It’s a great opportunity to connect with Pricing, Commercial, and RGM leaders and discuss how organisations are approaching pricing, monetization, and commercial strategy today.
The summit features 20+ speakers across 25+ sessions with participants from a wide range of industries.
Agenda: https://b2bpricing.ardensi.com/
A Strategic Conversation on Commercial Transformation
At Stratence Partners, we see this as a highly relevant conversation for organizations working to turn strategy into measurable commercial performance.
Across industries such as pharmaceuticals & life sciences, chemicals, medical devices, energy & utilities and industrial manufacturing, companies are increasingly facing the same structural challenge: strategy is defined, but execution remains fragmented.
From Strategy to Execution: A Unified Operating Model
Our focus is on helping companies build stronger Commercial Transformation capabilities by connecting Strategy Optimization, Pricing Excellence and Commercial Effectiveness into one coherent operating model.
This means aligning how organizations:
Define strategy
Translate it into pricing and commercial decisions
Execute consistently in the field
AI‑Powered Commercial Systems and Execution Discipline
With our proprietary solutions for Data Management, Data Science and Integrated Commercial Systems, we support executive teams in improving:
Transparency across the commercial waterfall
Decision quality and speed
Pricing governance and margin discipline• Execution consistency at scale
Commercial Transformation, AI‑Powered, is not about isolated tools.
It is about embedding better decisions, better systems and better execution across the business.
Gary Kieffer – Aleksandar Ruzicic – David Whitaker – Greg Varner – Eduardo Kühnel – Martin Verebes – Borislav ANTONOV – Alberto Ortiz – David Diaz – Francesc Sola – Niels Skov – Israel Fuentes – Navin Singh – Krishna Chaitanya
Conclusion
Events such as the B2B Pricing & Commercial Excellence Summit Europe provide a valuable platform to exchange perspectives on how organizations are evolving their pricing, monetization, and commercial strategies.
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